We are very proud to share with you the results of the MOTOR magazine, Polish automotive market 2020 survey.
“Motor” magazine, a Polish motoring weekly, again released the results of their annual reader survey asking which car care brands were purchased most often and ranked highest in their latest annual Reader’s Choice edition. As you might remember, this survey is an in-depth program of over 130 questions covering 9 categories of the automotive market in Poland, one of those being car care products. Motor magazine has been running these surveys, inspired by the organizations such as JD Power and Consumer Reports, since 2013.
Over the last 30 years we were working year by year developing confidence and trust among Polish drivers. For the last two years in a row AUTOLAND was the only Polish company in the top 3 of all 26 car care brands available in the Polish market.
We have done it! We have moved up yet again in the 2020 ranking.
AUTOLAND won first place, the “Oskar” has been given to us.
It has taken us 30 years of hard work, enthusiasm and determination to outrank all the other brands including well-known world ones such as Sonax, Turtle Wax, Motul, Wurth any many others. AUTOLAND has been recognized as the best car care brand in the Polish market.
We would like to thank all of our customers for their continued trust and confidence that they have given to us since we began.
Our ambitious goal which we started 30 years ago to be the best car care business in Poland has finally been achieved.
Seals and restores pressure in a punctured tyre. The perfect aid while travelling. Enables continued driving to a tyre specialist, without the need for emergency road services and wheel removal. Awarded “high effectiveness” in the MOTOR magazine.
MOTOR magazine, edition 2 June-July 2019.
We are even prouder today than we were last year when we sent you this.
Motor magazine, a Polish motoring weekly, again released the results of their annual reader survey asking which car care brands were purchased most often and ranked highest in their latest annual Reader’s Choice edition. As you might remember, this survey is an in-depth program of over 120 questions covering 7 categories of the automotive market in Poland, one of those being car care products. Motor magazine has been running these surveys, inspired by the organizations such as JD Power and Consumer Reports, since 2013.
And in the results for car care products, Maguire’s again won first place but their market share has shrunk, we are moving ever forward! Maguire’s saw a decrease of over 3%. On the other hand Autoland saw a further gain of 1.3% improving our share to 51.3%.
Yet again, Autoland was described as “an excellent price to quality ratio” a brand that users would describe as excellent results without the premium price. It is worth noting we are the only Polish company in the top 3. Autoland has again outranked other well-known world brands such as Turtle Wax, Motul and Wurth.
When AUTOLAND started its long journey 30 years ago in the car care business had neither knowledge nor know-how and investment capital for development.Nowadays after all of these years, thanks to committed and dedicated team and investments for both product and company development we have achieved our long term goal: AUTOLAND produces well thought-out high quality car care products in which customers have confidence and trust.
Leather wipes. Top quality fibre impregnated with a care and refreshing formula with added natural beeswax. Cares and renews leather upholstery removing surface dirt protecting against dampness and cracking. Contains UV filter – protects leather against sun fading. Allergic friendly – causes no irritation. Awarded “high effectiveness” in the MOTOR magazine.
Window wipes. Easily remove dirt, grease and other contamination from the surface of the glass without leaving streaks. Thoroughly cleans windscreens, mirrors and other glass surfaces. Ideal for cleaning wiper blade rubber, protects against aging. Xenon lights friendly. Lint-free. Awarded “high effectiveness” in the MOTOR magazine.
And in the results for car care and a car cosmetics, Maguires won with a decisive margin but more importantly for us, Autoland came in practically tie with second ranked Sonax, a brand many times larger than Autoland. More so, Autoland was ahead of Turtle Wax and Wurth, well known brands from the US and Germany.
Product perception is incredibly important in Poland and often times, the perception is that a high priced brand from abroad is better than a brand from Poland, and more often stereotypically, a brand from Germany. Incredibly, a local Polish manufactured brand Autoland, came in 3rd with 50,3% of voters place nearly tie with Sonax 53,5% of voters and ahead of Turtle Wax and Wurth.
We are extremely proud of these results – and as the caption in the article says, we are proof that quality and good pricing can go hand in hand making our products an excellent value proposition.
Upholstery cleaner with an active oxygen. Effortlessly cleans all types of fabric upholstery, ceilings and carpets. Renovates and nourishes surfaces, restoring the original factory appearance. Removes stains from: ice cream, coffee, chocolate, sauce and beverages. Awarded 5 stars in the Auto Świat Car Magazine review.
Cockpit wipes. Delicately cleans and preserves car dashboard and all plastic, vinyl and rubber parts of a car interior leaving a satin-matt finish. Removes finger-prints, stains and other dirt. Antistatic - provides protection from the build up of dust. Tested by Auto Świat Magazine and were given a 5 star grade.
Tyre Puncture Repair. Seals and restores pressure in a punctured tyre. The perfect aid during traveling. Enables continued driving to a tyre specialist, without the need for emergency road services and wheel removal. Drive with confidence by having our reliable product to be prepared for any tyre problems. Tested by Auto Świat Magazine and was given a 5 star grade and AŚ Recommendation.
BLAG PLUS – Tyre Foam. Restores and regains original colour deepness / “wet look” of tyres. Easy to apply. Awarded “Perfect” in the Auto Świat Guide - Polish biggest selling car magazine.
Summer screenwash concentrate quality checked by DEKRA GmbH / Stuttgard.
Summer screenwash quality checked by DEKRA GmbH / Stuttgard.
Winter screenwash quality checked by DEKRA GmbH / Stuttgard.
Winter screenwash concentrate -90°C quality checked by DEKRA GmbH / Stuttgard.
Hard Wax car paint protection, durability and quality checked by DEKRA GmbH / Stuttgard.
Antifreeze Dynagel 2000+ quality proofed by TÜV Rheinland.